en-gb MediaSterling ClickSimple™ http://www.localfutures.com Local Knowledge is a powerful web-based service for local strategies and marketing. Local Knowledge has a range of applications for analysing the performance of regions and localities. They are easy and quick to use and are designed to help users generate a better understanding of the city - economically, socially, environmentally. Supergroups Groups Subgroups 1 Blue Collar Communities 1a Terraced Blue Collar 1a1 Housing in these areas is more likely to be terraced rather than flats and residents mainly rent from the public sector. There is a high proportion of 5-14 year-olds. Residents tend to have fewer higher educational qualifications than the national average. A high proportion work in manufacturing, retail or construction. 1a2 1a3 1b Younger Blue Collar 1b1 1b2 1c Older Blue Collar 1c1 1c2 1c3 2 City Living 2a Trans ... http://www.localfutures.com/Home/OAC/default.aspx#2153 Tue, 10 Aug 2010 12:21:42 GMT OAC Brochure This is a detailed brochure explaining more about OAC, how it was developed, and how it can help you to better understand your communities and customers. http://www.localfutures.com/Home/OAC/default.aspx#2256 Wed, 14 Jul 2010 12:16:15 GMT Local Futures is part of the new Collective Insights partnership which is <!--[if gte mso 9]> Normal 0 false false false MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]><![endif]--><!--[if !mso]> st1\:*{behavior:url(#ieooui) } <![endif]--> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; font-size:12.0pt;"Times New Roman"; mso-fareast-"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration ... http://www.localfutures.com/Home/OAC/Collective_Insights/default.aspx#2156 Tue, 26 Jan 2010 16:55:51 GMT Local Futures is part of the new Collective Insights partnership which is <!--[if gte mso 9]> Normal 0 false false false MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]><![endif]--><!--[if !mso]> st1\:*{behavior:url(#ieooui) } <![endif]--> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; font-size:12.0pt;"Times New Roman"; mso-fareast-"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration ... http://www.localfutures.com/Home/OAC/default.aspx#2140 Tue, 26 Jan 2010 16:55:51 GMT Local Futures have have now embedded the Output Area Classification (OAC) into Local Knowledge. The OAC typologies enable you to easily summarise the characteristics of differing local neighbourhoods. The pages in this section of the website will explain more about OAC and how it can help you to better understand your citizens, customers and communities. There are also links to a training guide demonstrating how to use OAC within Local Knowledge and more information about the consultancy and re ... http://www.localfutures.com/Home/OAC/default.aspx#2138 Tue, 26 Jan 2010 16:55:26 GMT We run a range of training courses in how to make the most of Local Knowledge. We have introduced two training courses in using OAC: Introduction to OAC This course will explain more about OAC and how it can help you to better understand your citizens, customers and communities. We will demonstrate how to profile your areas within Local Knowledge and present case studies from several policy areas. If you want to be invited to the next OAC training in 2010, please email us. Analysing Survey Data ... http://www.localfutures.com/Home/OAC/default.aspx#2139 Wed, 02 Dec 2009 16:11:36 GMT In collaboration with the LGA, IDeA and Customer Insight Forum, we organised a conference on 10 th July on Understanding your citizens, customers and communities using OAC . Attended by over 70 local authority representatives OAC was promoted as a national language for understanding communities, with discussion focusing on the need for practical case studies and the support required to exploit this powerful resource. For further information on access to OAC and available support please contact ... http://www.localfutures.com/Home/OAC/default.aspx#2154 Tue, 03 Nov 2009 15:57:43 GMT Useful Links * CASA Working Paper 127 Comparing Classifications: Some Preliminary Speculations on an Appropriate Scale for Neighbourhood Analysis with Reference to Geodemographic Information Systems. Alex Singleton This paper presents the results of a comparative analysis between the National Statistics Output Area Classification (OAC) and the commercial postcode level classification Mosaic. It assesses the degree to which commercial classifications constructed at the scale of unit postcode lev ... http://www.localfutures.com/Home/OAC/default.aspx#2155 Mon, 27 Jul 2009 16:56:17 GMT